I’ve been a fan of Vanessa Simmons since her early days on reality TV, watching her grow up on “Run’s House” alongside her hip-hop legend father, Rev Run. I still remember interviewing Vanessa and her sister Angela during the height of their wildly popular sneaker brand, Pastry. Launched in 2007, the dessert-inspired footwear line quickly became a cultural moment, offering fun, colorful designs for young women and capitalizing on the sisters’ reality TV fame from shows like “Run’s House” and “Daddy’s Girls.” While the brand eventually stepped out of the spotlight, Vanessa has since hinted at a possible comeback.
Beyond sneakers, Vanessa continued to expand her entrepreneurial footprint with the launch of her lingerie line, ROSE by Vanessa Jean, around 2012. The brand focused on stylish yet comfortable pieces designed for diverse body types, featuring thoughtful details like jewel accents and collections such as Naughty Lil’ Princess and Vintage Chic.
Now an accomplished actress, model, and entrepreneur, Vanessa Simmons has entered a strategic partnership with New York–based women’s intimates brand Magic Boob Bra. Created by Dr. Veroniqua Delva, the innovative product was inspired by her own postpartum experience and designed to provide comfort and support without the need for surgical enhancement aligning seamlessly with Vanessa’s long-standing commitment to empowering women through fashion.
Here’s what Vanessa shared about her decision to partner with Magic Boob Bra, the message she hopes to convey, and how the brand is redefining what sets this bra apart from traditional designs and more inside.
What about Magic Boob Bra immediately resonated with you, and how did your own experiences influence your decision to partner with the brand?
I was first introduced to Magic Boob by chance on social media. The inventor/owner of Magic Boob, Dr. Veroniqua Delva, offered to send me a sample to review. I love supporting women-owned businesses so as you can imagine, I was super excited to try the product. The bra came in handy when I was being fitted for a red carpet event and needed an invisible undergarment that would also give me a lift. I gave the Magic Boob a try and was so shocked at how well it worked and how my chest stayed put the entire night. I was extremely impressed because similar bras left me tugging and readjusting constantly in discomfort. With Magic Boob, I was really comfortable and confident in my look the entire night. Now, there isn’t a movie set or photo shoot where I don’t use it. It has given me such confidence and freedom with my fashion choices and I’m very proud to be on board at Magic Boob as a partner and bring that same experience to other women.
Magic Boob Bra focuses on support and confidence without surgical enhancement. Why do you think this message is especially important for women right now?
I think the message of loving the skin you are in is so important. I love to stand at the forefront of that conversation and offer a solution with Magic Boob, especially in this time where the beauty standards for women are so heavily focused on “perfection” and reconstructing ourselves to fit into those molds. It’s refreshing to have an option to enhance our God given assets and feel confident.
You’ve worked in the intimates space before with ROSE by Vanessa Jean. How does this partnership feel like a natural evolution of your journey in fashion and women’s empowerment?
I was so blessed to be a young entrepreneur and early on, I started venturing into the women’s intimate space with Rose by Vanessa Jean. I was really young, ambitious and still had a lot to learn about business so the line wasn’t totally developed, but the goal was to empower women to feel sexy, which aligns with Dr. Delva’s vision for Magic Boob. Being able to step back into this space at 42 years old with experience and knowledge of women’s needs, I’m glad to be able to offer creative direction for the brand and the possibility to work on product development, which is exciting.
What makes Magic Boob Bra different from traditional bras, and how do you see it fitting into women’s everyday lives from work to nights out?
Magic Boob Bra is special because of its unique, patented design. The silicone cup affixes to the skin to hold you in place and features an adjustable strap for customizable comfort and lift. Magic Boob is extremely comfortable for all occasions and I’m always happy to see testimonies of other women who have experienced the magic firsthand. Another great function is the bra is able to be worn multiple times, giving the wearer a perfect addition to their undergarment collection. MagicBoob.com also offers a free 15-minute virtual fitting to help you pick the perfect size, color and answer any questions you may have for your specific needs.
Looking ahead, how do you hope this partnership will change conversations around body confidence, comfort, and innovation in the intimates industry?
I’ve always been an advocate for body confidence and have been transparent sharing my own journey over the years. We look forward to carrying that message of self-love forward as we continue to grow Magic Boob as an innovative product within the intimate apparel category.
Dr. Veroniqua Delva and Vanessa Simmons
Images courtesy of The Dewaal Agency