The ‘Concrete Rose’ Air Jordan 3 arrives Today on Nike SNKRS in women’s sizing at $280, alongside a co-branded apparel capsule and a design concept rooted in personal storytelling.
After months of teasers, Teyana Taylor’s Air Jordan 3 ‘Concrete Rose’ is finally landing in buyers’ hands Today at 10 a.m. ET on Nike’s SNKRS app. The release comes at a particular moment in Taylor’s career, one that has been defined less by momentum and more by a quiet accumulation of two decades of work finally breaking through.
The shoe retails for $280 and is available exclusively in women’s sizing, with style code IF3097-300. A co-branded apparel capsule drops alongside it, featuring a T-shirt, a jumpsuit, and dual-layered socks priced between $50 and $200.
The design behind the ‘Concrete Rose’
The colorway spans Fir, Fire Red, Victory Green, Cement Grey, Metallic Gold, and Gum Medium Brown. Visually, the shoe reads as deliberate and layered. The midsole is textured to resemble crumbling concrete, sculptural TPU vines wrap around the upper, and a rose petal motif sits on top of the tongue’s Jumpman logo.
One detail stands out above the rest. The decorative adornment on the tongue is removable, but once taken off, it cannot be reattached. Taylor has described that feature as intentional, a way of making each pair uniquely personal to whoever owns it. No two shoes will look exactly alike after the cut is made.
This is Taylor’s second Jordan Brand collaboration. Her first, the Air Jordan 1 Zoom CMFT ‘A Rose From Harlem,’ leaned into the rose as a symbol of self. The Air Jordan 3 moves the metaphor in a different direction entirely.
What Teyana Taylor says the shoe is really about
Taylor has been direct about the concept. Where the rose once represented her as an individual, the ‘Concrete Rose’ shifts focus to the structure that holds the bloom up. The vines and thorns in the design are meant to reflect the people around her, not the person she is.
The campaign imagery makes that theme tangible. It features her mother and longtime manager Nikki Taylor, her father Boe Darden, and her daughters, Iman ‘Junie’ Tayla Shumpert Jr. and Rue Rose Shumpert. The people in front of the camera are the same ones the shoe is meant to honor.
She described the shoe as a collector’s piece with a defined narrative: the concrete as the obstacle, the vines as the support, and the bloom as the result of both working together.
The timing of the drop
The Saturday release lands during what has been the most publicly visible stretch of Taylor’s career. In January she won a Golden Globe for Best Supporting Actress for her performance in One Battle After Another, the Paul Thomas Anderson film in which she plays Perfidia Beverly Hills. She also hosted ‘Saturday Night Live’ for the first time that month. In February she received her first Grammy nomination for Escape Room, her 2025 album. She is now up for an Academy Award in the Best Supporting Actress category.
That run of recognition gives the ‘Concrete Rose’ drop a particular kind of context. The shoe is not arriving during a promotional push. It is arriving during a moment when the story behind it already has public weight.
Where and how to buy it
The Teyana Taylor x Air Jordan 3 Retro ‘Concrete Rose’ releases Today at 10 a.m. ET exclusively through the Nike SNKRS app. Retail is $280. The apparel capsule is available through the same platform at launch.
For buyers who miss the initial drop, resale platforms including StockX and GOAT are expected to list pairs post-release. Prices on those platforms will shift based on demand following the Saturday window.