The Baddies CEO turned heads at Coachella 2026 with a crowd-stopping performance, a new EP
Natalie Nunn made it very clear at Coachella 2026 that her pivot from reality television to rap is not a side project. It is a full-on career move, and the crowd at the desert festival responded accordingly.
The Baddies CEO and rapper took the stage during the first weekend of Coachella on Saturday, April 11, joining fellow rapper BIA for a live performance of her viral hit “Doin’ What I Want.” The moment drew an enthusiastic reaction from the audience, with festival-goers singing along as Nunn delivered the track that has now surpassed 10 million streams on Spotify. Zeus Network CEO Lemuel Plummer, who oversees the streaming platform that carries Nunn‘s Baddies reality franchise, was also present backstage for the celebration.
A new EP, a new label and a national tour
The Coachella performance is just one piece of a considerably larger moment Nunn is navigating right now. She recently released her new EP, Already Rich, an 8-track collection of high-energy rap songs built around a boss mentality aesthetic that reflects the persona she has cultivated across both her television career and her growing music presence. The project includes her newest single, Maddie, featuring Tavii Babii, alongside Doin’ What I Want and several other tracks including Big One, which features Diamond the Body and Kold Killa. Already Rich is available now on Spotify and Apple Music.
The EP was released under Nunn’s newly launched imprint, Baddie Records, a label she founded herself and is already positioning as a platform for signing additional rap artists beyond her own releases. The launch makes Nunn not just a recording artist but a label owner, adding another dimension to a career that has expanded steadily beyond the reality television world where she first built her audience.
Taking the Already Rich tour across 17 cities
Building on the EP’s release and the Coachella moment, Nunn is set to embark on a 17-city Already Rich tour across the United States next month in partnership with Live Nation Entertainment. The run is scheduled to begin in May 2026 and will feature appearances from several cast members of her Baddies reality franchise, giving the tour a built-in connection to the fanbase that has followed her career from the beginning.
The tour will also include a performance at Rolling Loud Music Festival in Orlando, Florida, running May 8 through 10, one of the most prominent platforms in hip-hop and a meaningful stage for an artist still establishing her footing in the music industry. Sharing a bill with Rolling Loud’s typically heavyweight lineup signals that Nunn’s music is being taken seriously well beyond the reality TV ecosystem she came from.
Tickets for the Already Rich tour are available through Nunn‘s official website, and with Live Nation’s promotional infrastructure behind the run, the shows are expected to draw audiences well beyond her existing base of dedicated Baddies viewers.
Source: Savory PR on behalf of Natalie Nunn