Could Citi and Advyzon’s UMA bet pay off for clients?

Could Citi and Advyzon’s UMA bet pay off for clients?

Citi Wealth is about to change how its wealthiest clients around the world invest, and it is doing it with the help of a technology partner that quietly powers more than 2,500 financial advisory firms behind the scenes.

The bank has officially announced a Global Unified Managed Account, or UMA, Program, developed in partnership with Advyzon Enterprise Solutions and Advyzon Investment Management. The offering will serve clients across Citi Private Bank, Wealth at Work and the Citigold and Citigold Private Client groups, spanning North America, Latin America, Europe, the Middle East, Africa and Asia-Pacific. The initial rollout is scheduled for the fourth quarter of 2026.


What the new program includes

At its core, the Global UMA consolidates Citi Wealth’s full investment lineup into a single account. That includes exchange-traded funds, mutual funds, separately managed accounts and alternative investments, all informed by market views from Citi Wealth’s own Chief Investment Office. Four standout features define this offering:

  1. Multi-currency capabilities and both onshore and offshore investment structures, built for clients investing across international borders.
  2. Integration with Citi Portfolio Solutions powered by BlackRock, which followed Citigroup’s September 2025 decision to place management of $80 billion in global private client assets with the asset management giant.
  3. A simplified account structure featuring a single agreement, one fee and a 360-degree account view, replacing what has historically been a far more fragmented experience for clients.
  4. Enhanced reporting tools giving investors a clearer and more comprehensive picture of their total portfolio.

Why Advyzon was selected

Advyzon was chosen after a competitive search for a partner capable of supporting a global rollout. Its technology is fully scalable, AI-enabled and designed to handle multiple currencies and jurisdictions simultaneously, a critical requirement for a bank that operates in more than 180 countries.

The platform integrates portfolio management, trading, client relationship management, billing and reporting into a single system, with half of its staff focused on engineering and continuous product development. The Citi agreement marks Advyzon’s most prominent enterprise partnership to date.

Why UMAs are having a moment

This announcement arrives as the broader wealth management industry races to embrace unified managed accounts. According to research firm Cerulli Associates, UMAs grew at a compounded annual rate of 18.7% over the five years ending in 2024, with net flows reaching a record $257.7 billion, the highest level ever recorded in the managed account space.

Citi is entering a competitive but fast-moving field. In recent weeks, iCapital and Envestnet expanded their own partnership to incorporate alternative investments and structured products within Envestnet’s UMA. Vestmark also linked its UMA platform with access to private market funds through CAIS. What sets Citi’s approach apart is the global scale of its ambition and the breadth of investment solutions packed into a single program, designed from the ground up to serve a diverse, internationally minded private banking client base.

Disclaimer: This article is for informational purposes only and does not constitute financial advice. The author and publication are not registered investment advisors and do not provide personalized investment recommendations.

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