Laufey has finally released her much-anticipated music video for her single Madwoman, spotlighting Asian and Asian-American celebrities Hudson Williams, Alysa Liu, Megan Skiendiel, and Lola Tung.
In an official statement, the Icelandic singer-songwriter explained what inspired her to bring together the rising stars in her new visuals.
“Growing up, I felt a general lack of representation for people who looked like me in music and media. With the ‘Madwoman’ video, I wanted to be that representation.”
The Madwoman music video features 1960s summer-themed visuals, with Laufey and her collaborators dressed in shift dresses and bouffant hairstyles with vibrant head bands.
Laufey is also shown at the pool, pouring out her heart to Liu, Skiendiel, and Tung because she learned that her lover Williams cheated on her. However, she could not part ways with her boyfriend; hence, the lyrics:
“But I still want you like a mad, mad woman.”
The relationship progressed into a marriage proposal by Williams, only for Laufey to freak out and run away.
The music video concluded in an eerie tone as her escape was halted when she found out that the road led to a dead-end cliff. She returned to the house and found Williams smoking a cigar, waiting for her.
Madwoman is a track off Laufey’s album A Matter of Time: The Final Hour. Filmed in California, it comes just hours after she performed at Coachella on Sunday, Apr. 12, where she sang her hits Lover Girl, Falling Behind, Valentine, Goddess, Silver Lining, Promise, From the Start, and more.
The jazz-pop is also taking the stage for the festival’s second weekend on the 19th.
Laufey re-signs with Warner Chappell Music
The music video release also arrives just a week after Laufey extended her global deal with Warner Chappell Music.
In a statement on Apr. 7, she expressed her gratitude to the people behind the management.
“Excited to be in continued business with the wonderful, progressively minded people at Warner Chappell. Thank you to Gabz, Guy, Carianne, Ryan and David for their belief and partnership.”
Gabz Landman and David Goldsen, A&R at Warner Music, praised the Lovesick songstress, sharing that overseeing the artist’s “journey has been a privilege.”
“[Laufey is] an artist who continues to redefine what it means to have a genuine and lasting impact on culture. Her singular artistry and masterful songwriting have captivated audiences around the world, while her sharp entrepreneurial instincts and heartfelt philanthropic work speak to a vision that extends far beyond the stage.”
Meanwhile, Ryan Press, President of North America at WCM, commended her artistry and songwriting prowess as “timeless and entirely new.”
“A visionary with her own distinct sound, she continues to push boundaries, bringing a fresh perspective to everything she creates. We’re proud to continue championing her at this exciting point in her career as she further defines her global legacy.”
Edited by Gladys Altamarino