Moors Brewing turns Industry Ales into a holiday takeover

Moors Brewing brought partners creatives and supporters together to close out the year

On December 19, 2025, Moors Brewing Company closed out the year in unforgettable fashion with its Ugly Sweater Holiday Party at Industry Ales, located at 230 S Wabash in the heart of downtown Chicago. Sponsored by MR. P!BB and rolling out, the night delivered a vibrant mix of holiday cheer, culture, and community pride that filled the space from the moment doors opened.

Industry Ales transformed into a festive playground of color, sound, and style. Guests arrived in bold, over the top ugly sweaters that turned the room into a moving holiday showcase. From flashing lights to creative designs, the energy was playful and expressive, setting the tone for a night rooted in celebration. Laughter, music, and conversation flowed easily as DJs kept the crowd moving and the bar stayed busy with Moors Brewing favorites and refreshing pours throughout the evening.

The event served as a powerful moment to celebrate the accomplishments of Moors Brewing Company and the journey it has carved out over the years. As one of the few Black owned breweries in the country, Moors continues to build community through craft, culture, and consistency. The party reflected that spirit, bringing together entrepreneurs, creatives, partners, and supporters who have been part of the brand’s growth and those excited about what lies ahead.

Rolling Out’s presence amplified the night’s community focus, while MR. P!BB added a nostalgic and refreshing touch that complemented the holiday vibe. The atmosphere felt intentional, welcoming, and full of pride, marking the end of the year on a high note.

It was a night that blended celebration with gratitude and momentum with joy. Take a look at a few pictures in the gallery below to relive the color, style, and energy from this unforgettable holiday celebration.

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