The lifestyle icon teams up with longtime friend Snoop Dogg and Dr. Dre to create signature cocktails for their spirits brand
Martha Stewart has added another surprising chapter to her diverse career portfolio by joining forces with Dr. Dre and Snoop Dogg as the newest brand partner for STILL G.I.N. By Dre and Snoop. The lifestyle authority announced the partnership on Monday, marking a natural progression of her longtime friendship with Snoop Dogg that has delighted fans for years.
The trio shared the news across social media platforms, including a playful video featuring Martha and Snoop mixing up her signature cocktail creation together. The clip perfectly captures the chemistry between the unlikely pair as Martha guides Snoop through her recipe while demonstrating the gin’s versatility for elevated cocktails.
From skeptic to convert
Stewart openly describes herself as a late convert to gin, but STILL G.I.N. By Dre and Snoop changed her perspective entirely. The ultra-premium spirit’s exceptional smoothness and versatility inspired her to experiment extensively, developing creative cocktail recipes that work across different seasons and occasions. She now reaches for the gin in cocktails where she previously might have selected other spirits, praising its superior flavor profile and aromatic qualities that enhance rather than overpower mixed drinks.
The lifestyle icon emphasized that great gin needs to be smooth and flavorful without being intrusive on the senses. STILL G.I.N. met those criteria so completely that it became her go-to spirit for entertaining and everyday enjoyment.
Introducing the Water Melly
Stewart brings her unparalleled taste and entertaining expertise to the partnership by curating a collection of signature STILL G.I.N. cocktail recipes designed for every type of gathering. Her first creation to debut is the Water Melly, an elevated interpretation of gin and juice that showcases the spirit’s mixability and versatility.
The refreshing cocktail combines fresh watermelon juice with gin, lime juice, cucumber bitters and cane syrup for a sophisticated drink that works equally well at outdoor summer gatherings or intimate indoor celebrations. The recipe demonstrates how STILL G.I.N. serves as an ideal foundation for creative mixology while maintaining its distinct character.
A friendship that keeps giving
The partnership represents more than just a business arrangement. Martha and Snoop have maintained a genuine friendship that began when they co-hosted a cooking show together, charming audiences with their unexpected but delightful dynamic. Their relationship has evolved over the years through various collaborations and public appearances, always marked by mutual respect and authentic enjoyment of each other’s company.
This latest venture allows them to combine their respective strengths in an entirely new arena. While Snoop brings his deep connection to gin culture through his music and persona, Martha contributes her expertise in creating elevated experiences around food and drink. Dr. Dre rounds out the partnership with his reputation for excellence and attention to detail in every project he undertakes.
The spirit behind the partnership
STILL G.I.N. By Dre and Snoop launched in October 2024 as the second product from the duo’s beverage brand, following their successful Gin & Juice By Dre and Snoop ready-to-drink cocktail line. The name pays homage to the timeless hit Still D.R.E. featuring Snoop Dogg from Dr. Dre’s groundbreaking 2001 album, connecting the spirit to the duo’s musical legacy.
The 85 proof gin distinguishes itself as a clean, light modern option that prioritizes drinkability and versatility. Featuring notes of tangerine, jasmine and coriander, the spirit delivers an unforgettable aromatic finish while remaining smooth enough to enjoy straight or mixed. The formula underwent extensive development to achieve the balance between distinct character and supreme mixability that makes it suitable for both cocktail enthusiasts and casual drinkers.
Building on success
The gin already earned recognition in the spirits industry, taking Masters Medal honors at the 2025 Gin Masters Awards. This achievement validated the duo’s approach to creating a premium product that stands alongside established competitors while bringing something fresh to the category.
Distributed nationally through Southern Glazer’s Wine and Spirits at a suggested retail price of $39.99, STILL G.I.N. By Dre and Snoop positions itself in the premium segment without becoming prohibitively expensive. The price point makes it accessible for regular entertaining while maintaining the quality standards expected from an ultra-premium spirit.
Martha’s involvement adds another dimension to the brand’s appeal, potentially attracting consumers who appreciate her refined aesthetic and entertaining philosophy. Her signature cocktail recipes will continue rolling out, offering inspiration for hosts looking to elevate their gatherings with thoughtfully crafted drinks that impress guests without requiring professional bartending skills.
Information provided by STILL G.I.N. By Dre and Snoop publicity materials