Longtime subscribers on older plans will be moved to newer options.
T-Mobile is shaking up its lineup again, and this time longtime customers could see their bills go up. The carrier is retiring a batch of legacy wireless plans, a move that affects roughly 1,100 billing codes and will push some subscribers toward higher monthly costs, according to a recent report from The Mobile Report.
This isn’t the first time T-Mobile has cleaned house. Back in August 2025, the company automatically shifted customers off its Magenta, ONE Plus and Sprint Max plans and onto Go5G Plus, a plan that separates taxes and fees from the advertised price. That switch didn’t raise prices outright, but it still drew criticism from customers who felt blindsided by the change.
This round targets three older plans in particular: Magenta, Simple Choice and ONE, all of which date back nearly 15 years to the 3G and 4G era. Any plan older than Simple Choice is also likely to be affected.
T-Mobile Chief Operating Officer told employees in an internal email that the plans were built for a network era that no longer exists, citing outdated limits on premium data, video resolution, hotspot access and international roaming as reasons for the change. He said retiring the plans would simplify T-Mobile’s systems and free up resources to improve the overall customer experience.
Customers on the outgoing plans will be automatically transferred to newer options, including the company’s Experience lineup, which comes with a five-year price guarantee. Freier said the newer plans include added perks such as streaming subscriptions to Netflix, Hulu or Apple TV, expanded Scam Shield protections and travel benefits through AAA. Business customers moving over will gain access to Microsoft 365, T-Satellite service and similar features.
According to Freier, nearly half of affected customers won’t see a bill increase at all. For those who do, the highest possible jump is $6 per line, and impacted customers will be notified directly. The changes are expected to roll out over the coming weeks and appear in customers’ next billing cycle.
KickBack discount set to disappear
T-Mobile is also eliminating its KickBack discount, which currently knocks $10 off any line that uses less than 2GB of data in a given month. Several customers reported on Reddit that they received text alerts from the carrier confirming the discount will officially end on July 13.
A year of rising costs
The latest changes follow a string of price adjustments T-Mobile has made throughout 2026. In January, the company raised its Regulatory Programs & Telco Recovery fee and began charging $3 a month for the Apple TV On Us perk, which had been free for Plus tier customers since 2021.
By March, T-Mobile added a $35 Device Connection Charge for phones purchased directly through Apple and raised device return restocking fees by $5, up to $10 depending on the device. Then last month, the company doubled its international calling rate while traveling, from 25 cents to 50 cents per minute.
Why customers may start shopping around
With costs stacking up, T-Mobile risks losing more subscribers just as competition in the wireless industry intensifies. A March survey from Oxio found that price increases remain the top reason customers reconsider their wireless plans, with 7 in 10 Americans reviewing their service at least once a year and 58% saying a bill hike is enough to make them look elsewhere.
Oxio CEO said switching carriers has become far less of a hassle than it used to be, meaning companies can no longer count on customer loyalty by default.
Rivals are capitalizing on that shift. AT&T rolled out three new plans in March starting at $50 a month, followed by its customizable Build A Plan option in May starting at $15. Verizon introduced its Simplicity plan in June, priced at $45 a month and dropping to $30 with autopay and switcher discounts, along with a bundled mobile and home internet option called Verizon One for $70 a month.
As all three major carriers court budget conscious customers, T-Mobile’s latest round of changes could test just how much loyalty its long-term subscribers have left.