The model and entrepreneur opens up about her lucky orange purse, wedding plans and Knicks
As the New York Knicks continue their push through the 2026 NBA Finals against the San Antonio Spurs, the energy in New York City has reached a fever pitch, and few people have had a front-row seat to it quite like Jordyn Woods. The model, entrepreneur and media personality has become a familiar face courtside at Madison Square Garden, often seated near Kylie Jenner and Timothée Chalamet, while cheering on her fiancé, Knicks star Karl-Anthony Towns.
Towns proposed to Woods on Christmas Eve, and the couple has been navigating the excitement of both an NBA Finals run and wedding planning at the same time. Ahead of Game 5, Woods opened up about what this stretch of the season has meant to her personally and what she has witnessed inside one of sports’ most storied arenas.
The lucky orange purse taking on a life of its own
One of the more unexpected storylines to emerge from the Knicks’ Finals run has been Woods’ orange handbag, which fans quickly noticed seemed to correlate with Knicks victories. The bag, which happens to come from her own brand, became a social media talking point almost entirely on its own.
Woods has said the superstition was never intentional. She brought the bag to games as part of her natural game-day routine, which also includes doing her own makeup and filming get-ready-with-me content that she then decides whether or not to post. The tradition took on a life of its own when the team dropped a game on a night she could not bring it, and the pressure has only grown since. She has described it as something social media created, though she is fully embracing it, particularly given that it shines a spotlight on her own brand.
Towns has reportedly been just as enthusiastic about the phenomenon as fans have, showing up in full support of the unexpected good-luck charm.
Inside the electric atmosphere at Madison Square Garden
Woods has described the atmosphere inside Madison Square Garden during the Finals as unlike anything she has previously experienced. Game 4 in particular left a lasting impression, with the Knicks completing a dramatic comeback capped by a put-back from OG Anunoby that sent the arena into a frenzy. By her account, the floor itself was vibrating from the crowd’s reaction, a moment she described as genuinely difficult to put into words.
Beyond the arena, she has spoken about how the entire city feels transformed by the Knicks’ run. Fans from all walks of life have reportedly come together around the team without pretense, creating what she described as a one-of-a-kind sense of community. She has also pointed to broader effects, noting a positive ripple across the city’s energy and small businesses during this stretch.
Wedding era and living moment by moment
With the Finals still ongoing, Woods has said the couple has been intentional about not planning too far ahead, choosing instead to stay focused game by game. That said, she has acknowledged that there is plenty to look forward to beyond basketball, describing herself as being firmly in her bridal era as the two prepare for their upcoming wedding.
Her partnership with Reese’s x Oreo also played naturally into the Finals moment. The orange and blue color palette of the collaboration mirrored the Knicks’ own colors, and Woods, who has been a Reese’s fan since childhood, said the alignment felt completely organic.
Game 5 of the 2026 NBA Finals aired on ABC.
Source: The Hollywood Reporter