Jay-Z-backed investment firm MarcyPen Capital Partners has emerged as a strong contender to acquire LVMH’s stake in Rihanna’s Fenty. The proposed acquisition has aroused speculation about Rihanna’s stake and what it could entail for one of the beauty industry’s most successful celebrity-founded businesses.
How many shares of Fenty does Rihanna own?
The We Found Love hitmaker owns 50% of Fenty Beauty. The singer and LVMH’s beauty incubator, Kendo Brands, partnered up to establish the cosmetics line in 2017.
Since the beginning, the company’s ownership has reportedly been split evenly between the Grammy-winning singer and the French luxury conglomerate, with both holding a 50% stake.
If news of a prospective sale moves forward, Rihanna will keep her half of the company, but LVMH may be replaced as her business partner by another investor. The conversation started when Jay-Z’s investment business, MarcyPen Capital Partners, emerged as a frontrunner to acquire LVMH’s stake in Fenty Beauty.
According to reports, LVMH began considering selling its interest in late 2025 and hired investment firm Evercore to assess strategic possibilities. Insider sources claim that MarcyPen has been actively pursuing financial alternatives and considering partnerships with outside investors to support a possible buyout.
Neither MarcyPen nor LVMH have publicly stated that the deal has been completed.
How valuable is the cosmetics line?
The cosmetics line launched in 2017 remains one of the most successful celebrity-founded cosmetic brands in the world.
According to Reuters, the brand made around $450 million in net revenues in 2024. According to reports, the brand is currently valued between $1 billion and $2 billion. However, Forbes previously estimated it to be worth over $2.8 billion in 2021.
When the cosmetics line introduced 40 foundation shades, it transformed the beauty market by setting a new standard for inclusivity and hue diversity. Since then, it has evolved to include skincare, fragrance, haircare, and body care items.
Popular items include the Foundation, Gloss Bomb Universal Lip Luminizer, Pro Filt’R Soft Matte Longwear, Eaze Drop Blurring Skin Tint, and Match Stix Contour Skinstick.
Though Rihanna has done well as a singer in the industry and has made a lot of money from it. The majority of her money has come from her entrepreneurial ventures. The Barbadian singer has profited from the brand, as she became a billionaire mostly through the success of the brand, particularly Fenty Beauty and Savage X Fenty.
If the deal takes place, then Rihanna would remain a major stakeholder. However, until any transaction takes place, ownership remains equally divided between the singer and LVMH.
Stay tuned to Soap Central for more information.
Edited by Zachary D. Lyngdoh