The Bold and the Beautiful head writer and executive producer, Bradley Bell, has created a new series, one that will be available on aTWIST, a U.S.-based streaming platform.
Hooray for Hollywood Starlet
The series, titled Hollywood Starlet, is set to start filming on the Sunset Las Palmas Studios lot, which has been B&B’s new home for nearly a year now. The series is set to star microdrama stars Bella Mraz (Faceless), Eric Guilmette (You Belong With Me, Tails of Christmas), and Molly Anderson (We Are Never Ever Getting Back Together). Additionally, Guilmette serves as a coproducer.
Hollywood Startlet is written and directed by Kristen Brancaccio. The show’s executive producers are Anthony Ferrari, Oliver Bell (who has played Ginge on B&B), Paxton Fuller, and Graham Lawyer.
Bradley Bell and his son Oliver Bell founded Red Flair Entertainment to specifically focus on elevated vertical series.
A bold move
“Brad Bell is one of the most influential creative forces in daytime television,” says Susan Rovner, Chief Creative Officer, aTwist, “and bringing him into the aTwist universe is a major moment for us.
“The Bold and the Beautiful has defined storytelling for decades, and we’re thrilled to collaborate with him as he brings that legacy into a new format with Hollywood Starlet,” Rovner adds. “We think fans are going to love seeing this world evolve in such a fun, fresh way.”
Microseries are serialized stories designed for mobile-first viewing: typically 40-60 episodes of one to three minutes each, built vertically, and consumed either in moments throughout the day or as a binge experience all at once. This is a fast-growing global category, generating an estimated $10 billion annually worldwide.
B&B is celebrating its 40th anniversary next year. The series was created by his late parents, William J. Bell and Lee Phillip Bell. The show has won three Daytime Emmys for Outstanding Drama Series. Two of the show’s original cast members, John McCook (Eric) and Katherine Kelly Lang (Brooke), have remained with the program since its premiere on March 23, 1987.
All of the show’s original families, the Forresters, the Logans, and the Spencers, continue to drive storylines on the show. Currently, Forrester Creations and Logan Designs are locked in a battle as the two fashion houses mix business and family.
Catch all-new episodes of The Bold and the Beautiful weekdays on CBS and Paramount Plus.
Edited by Michael Maloney